Web marketing (part 2)
Prepare to be flexible...meaning, after you've done your market research, planned and developed your web site.
Ok, you've gone live with just about everything you just know your customers want to see and designed so that your customers enjoy using it. Now you can just sit back and rake in the profits without ever having to touch the damn thing again, right?
If that's what you're thinking, you couldn't be more wrong!
You need to let it 'run' for a while (say 6 months), then start scrutinizing your web stats, or have them looked at by a professional who can interpret them for you.
Perhaps you're getting a lot of hits from the blog host your're using or one or two of the search engines. That's great, but more importantly, knowledge is power so use it!
For instance, if your blog is leading the way in traffic one month, take a look at what you can do to drive traffic to the rest of your site from the blog in the coming months. If traffic is coming in to your home page, look at what you can do to get your visitors to visit and comment in your blog.
The point is that a static web site will soon be a dead web site, and will take much longer to revive than staying on top of things and staying flexible from the beginning.
The search engines LOVE fresh content and that, along with incoming links, gets you ranked well. And let's forget those search engines for a moment and give your HUMAN visitors something new (and interesting) to look at and read as well. How many times have you re-visited a site with content that never changes?
Ok, you've gone live with just about everything you just know your customers want to see and designed so that your customers enjoy using it. Now you can just sit back and rake in the profits without ever having to touch the damn thing again, right?
If that's what you're thinking, you couldn't be more wrong!
You need to let it 'run' for a while (say 6 months), then start scrutinizing your web stats, or have them looked at by a professional who can interpret them for you.
Perhaps you're getting a lot of hits from the blog host your're using or one or two of the search engines. That's great, but more importantly, knowledge is power so use it!
For instance, if your blog is leading the way in traffic one month, take a look at what you can do to drive traffic to the rest of your site from the blog in the coming months. If traffic is coming in to your home page, look at what you can do to get your visitors to visit and comment in your blog.
The point is that a static web site will soon be a dead web site, and will take much longer to revive than staying on top of things and staying flexible from the beginning.
The search engines LOVE fresh content and that, along with incoming links, gets you ranked well. And let's forget those search engines for a moment and give your HUMAN visitors something new (and interesting) to look at and read as well. How many times have you re-visited a site with content that never changes?
posted by CD WebMaker - Tuesday, November 15, 2005
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