Web marketing

It seems to be the theme of the moment, everyone calling me, new clients and established one, to talk about web marketing.

I've never taken any marketing courses, or worked in that capacity before this business, and yet, being in a business environment for the last 25 years has taught me a lot about the subject, most of it common sense. The tricks and tips you can get from a good book.

First and foremost, you need to know your market. If you're selling real estate, you CAN NOT just assume that everyone shopping for a home is your market. Your geographic area, home prices, and local demographics all narrow it down for you. Then your web design can focus on selling your self/produc/service to those most interested. Marketing dollars spent chasing too broad a market are wasted dollars, not to mention that then the client blames the web designer/marketer for the failure to bring in quality traffic.

I'm going to try and make this a series on this blog, with some of those tips and tricks and common sense strategies that I've learned along the way. Stay tuned...