Web Marketing Magic Bullet

According to Google's rankings, the best web sites are the best written - that's right, I am again talking about QUALITY CONTENT as a means of promoting your web site.

Consistent high-ranking web sites do well because of the content-and I mean text here, not images. Not only are the sites well written, but updated at least every few weeks if not more often.

Many web site owners are under the mistaken impression that you can have a web site built, tell the search engines you've got a site and you'll start making money. Nothing is further from the truth. It takes constant attention to grow.

Here are some tips on writing content for your web site:

• Updating - once your site has been seen by a visitor, it is no longer interesting if nothing changes. Plan ahead for this and schedule regular updates.
• Spelling and Grammar - Seems obvious, but not always carried out. Write out your content in a word processing program, check spelling and content before sending it to your webmaster. Then be sure they look closely at it for these errors as well. Two sets of eyes are better than one.
• Paragraphs: Keep these short-no long blocks of text! Don't ramble on as web visitors will get bored and go somewhere else. Try to keep paragraphs to 1-4 sentences.
• Lists - Use both bulleted (like this list) and numbered. Lists form a large part of the text on the highest ranking sites. It denotes your points quickly and is easy to read.
• Sentence length - Again, keep them brief-actually 10 words or fewer. This is very hard for some people to do, including me, but makes that all-important content easier for visitors to process. You may sprinkle lengthier sentences in but don't clump them together in a paragraph.
• Contextual relevance - Make sure your text contains numerous terms related to the keywords, as well as variations of the keyword. The process I like to use is to have my clients write their version of content, then pass to me to edit in keyphrases and related terms. Then I pass it back to them for additional editing. Back and forth until we get it right.

Then every few weeks, return to the first item in this list!

Your content will provide information about your product and service to the web visitor in a way that's easy to read and understand.