Pre-launch Web Marketing Strategies
It may not occur to most people that you can actually start marketing a web site before it's even launched. It's actually a very useful web marketing strategy that's not difficult to implement and can reap huge rewards.
Purchase a domain name early. Do your keyword research, find a domain name and get it registered. Then set up a hosting account and throw up a Coming Soon page with your logo and contact information. You should put up a tentative launch date as well.
To get your mailing list started as early as possible, go ahead and put up a link to your subscription page or just an email address to subscribe to email updates about the launch and what the site will be about. After launch, you can use that list for marketing.
Set up a blog at your new domain name. I'm a Blogger fan, because it's easy for my customers to use. Just be sure to host it on your own domain name! Then make an initial post and set up Ping Shot at Feedburner so that your posts are updated. Your blog should offer an RSS feed so that visitors can subscribe and get valuable launch updates. Setting up a blog early on without a website will get you in the habit of posting too.
Write some articles and submit to directories. There are free content sites out there if you just can't write your own stuff, but do put your personal touches on them before submitting! Including your domain name and contact info in the resource area of the articles will get incoming links started.
Get other incoming links from your personal blog, friends' sites, and any other indexed and ranked web site. Once you get incoming links, you'll get indexed by the search engines and your site is on the radar before you've even begun the design!
Purchase a domain name early. Do your keyword research, find a domain name and get it registered. Then set up a hosting account and throw up a Coming Soon page with your logo and contact information. You should put up a tentative launch date as well.
To get your mailing list started as early as possible, go ahead and put up a link to your subscription page or just an email address to subscribe to email updates about the launch and what the site will be about. After launch, you can use that list for marketing.
Set up a blog at your new domain name. I'm a Blogger fan, because it's easy for my customers to use. Just be sure to host it on your own domain name! Then make an initial post and set up Ping Shot at Feedburner so that your posts are updated. Your blog should offer an RSS feed so that visitors can subscribe and get valuable launch updates. Setting up a blog early on without a website will get you in the habit of posting too.
Write some articles and submit to directories. There are free content sites out there if you just can't write your own stuff, but do put your personal touches on them before submitting! Including your domain name and contact info in the resource area of the articles will get incoming links started.
Get other incoming links from your personal blog, friends' sites, and any other indexed and ranked web site. Once you get incoming links, you'll get indexed by the search engines and your site is on the radar before you've even begun the design!
posted by CD WebMaker - Friday, August 04, 2006
1 Comments:
These are some really great tips. I didn't know that you could start marketing a website before it was finished, and this will definitley be helpful for the future!
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