Selling the sizzle...

Most people, me included! just don't get this. It's not an easy thing to get.

"Don't sell the sausage, sell the sizzle."

Even if you do get it, how do you do it? Selling the customer what they want-happiness, confidence, peace of mind means thinking differently about your product or service. Your online, or offline business does so much better if you can pull it off.

Here's a great forum thread about doing just that so you can learn to "Sell the Sizzle...".