Landing Pages Work...

If you optimize them for SEM (search engine marketing).

For the artist at the Sagebrush Gallery, I purchased an additional domain name, rudlmergelmanart.com and pointed it to a subdirectory named rudlmergelmanart.

I'm pleased to find out today that the site ranks in the number 6 position on Google for the search term "rudl mergelman". Perfect! Now when someone hears of Rudl's work, they can google it and get to the page about him, which of course has links to all the other pages on his site.

The site was launched "officially" by submitting an XML sitemap to Google on March 7, 2007. That's less than 2 weeks for a #6 position in the SERP (search engine results page).