Keyword Stuffing

A local whitewater rafting company came to me for some SEO advice on their self-made web site. What I found really surprised me. They were using keywrod stuffing to try and optimize their site.

Since I realize they didn't come up with that by themselves, there must still be a lot of misinformation out there about search engine optimization. So a word of warning to those who want to "go it alone": don't take the easy way out, don't assume the search engines haven't discovered every "black hat" technique written up.

For researching optimization techniques, be sure to get your info from reputable sources. Here's a couple good ones:

• CD WebMaker's Web Marketing Page (LOL, you saw that coming, didn't you?)
• Search Engine Watch
• Search Engine Guide

There are many sources of good info out there. When you find a technique you might want to try, do a search on that and see if it's black hat. Avoid those techniques at all costs!