Single Consistent Factor in Search Engine Rankings

Just to drive home my stance on fresh content, here's an excerpt from a nicely written article:

The search engines can play with the process, methods, or means to
judge web site content. But, if web site owners stick to the
basic philosophy of providing meaningful content, in relation
to the search term, the impact of changes are far less, if even
felt.

And that is where many web site owners run afoul of getting
good search engine rankings. Many jump on the bandwagon with
every new revelation in search engine strategies based on the
latest changes. It's the old forest and trees scenario,
Internet style. Even if you get a slight advantage from all
these "new" tactics, it will be short lived. As soon as the
search engines catch on that you are working the system, they
will change the system.

Read the rest of the article here

And you can find fresh website content and free rss feeds to use on your web site at Article-DirectorySite.com if you're not up to the task of writing all your own content.

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