Key Marketing Methods For 2008

Here's a good article outlining the differences between "Old World" marketing methods and the new. Here is an excerpt:

Isn't online marketing by definition, expensive? Not
necessarily. Online businesses are coming to the realization
that in an organic environment like the Internet, organic
marketing is required; paying for traditional or static
marketing only gets you so far before it becomes ineffective.
The consumer now controls your marketing.

This is an important read if you're looking at being more aggressive in your online marketing for the new year. What you're not going to like about it is the fact that the web site owner must participate to make this work. There is no "auto-magic" way for a webmaster to achieve results without your participation. The last sentence in the above paragraph is absolutely crucial to understand: "The consumer now controls your marketing."

Hmmm.

Link