Not the First Time, Not the Last Time....

Happy New Year! The first post to my blog in 2008 is (again!) about the new direction of marketing on the web. You've heard this before, but many, many of you aren't getting it, so here it is again, and it won't be the last time you hear it from me.

Social networking and "Web 2.0" are here to stay for a while. Successful marketers are using new methods on new technology to further themselves and their businesses online. But like the article proclaims:

... it takes work and discipline (and change)
to make relationships and participate in meaningful
conversations.

so many just won't do it. Internet marketing is NOT just displaying a web site and some ads and expecting people to buy from you. They are looking for more from you. If they don't get it, they'll look elsewhere at people who engage in online conversations with them and establish themselves as an authority.

Don't want to spend all that time and energy conversing with people in forums and blogs? Fine, just don't be surprised when your online presence doesn't perform to your expectations.

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