Thursday, December 28, 2006

Year-End Lists

We all love a good year-end list, so here's one I ran across that's pertinent to web design and marketing. Pay attention, much of this will win in 2007 too.

Internet Winners In 2006

1. Google

Every year for Google has been a breakout year for the eight-
year-old company, but 2006 was a blockbuster. Besides adding
user-generated video phenom YouTube to its roster for $1.65
billion in stock, Google remained a favorite of Wall Street,
with stock catapulting over $500 per share. That spike was
more than enough to cover the cost of purchasing YouTube.

And then they moved in with NASA.

2. YouTube

If Google was a winner just for acquiring YouTube, then YouTube
founders Chad Hurley and Steven Chen, who created a site and
flipped it for major moolah in just a year and a half, without
even demonstrating how the site could turn a profit, are the
biggest table scrap winners of the year. They still run their
company and still got those stock certificates.

3. Broadband

Dialup Internet access has become akin to having outdoor
plumbing. In the US, broadband access hit nearly 80 percent
of the population. Because people no longer had to begin
downloading a large file and then go to dinner while it
finished, they spent more time actually enjoying video and
audio content on the Web.

4. Lawyers

Happy days are here again for the corporate attorney. As Internet
companies become Web giants, the window for lawsuit, valid or not,
frivolous or not, gets a lot bigger. Google settles with
advertisers angry over click fraud for $90 million - that's $60
million in advertising credit for the advertiser and $30 million
cash for the attorneys who won that case. Yahoo's lawyers are so
good, all they had to say was 'sorry about that' and write a
check for $5 million to the complainant's attorneys.

5. Social Media

For the end user it's been all about friends' lists, blogs,
wikis, amateur videos, vlogging, podcasting, and instant
messaging. From the consumer end, it's been a communication
bonanza and the official creation of the citizen media. Ideally,
the elite and powerful only provide the means by which the people
communicate, not control the communication itself, and the people
are eating up. And for the professional media, if we hear the
words "MySpace" or "YouTube" one more time...

6. Podcasting

The word "podcast" may have been Oxford's word of the year in
2005, but nobody really knew anything about it until 2006.
Now organizations of all types - newspapers, corporations,
educational institutions, radio stations, kids - have started
their own virtual radio stations. Though Apple made threats to
those audacious enough to use the term "podcast," a trademark
infringement Apple said, all it took was a tongue-in-cheek
one-dollar check to Apple head Steve Jobs to get official
approval to podcast at will.

7. The Man (Somebody give me ONE year when The Man DIDN'T win!)

In all his incarnations, in government, media, or corporate America,
The Man came out far ahead of the rest, even if he were scratched
and bruised on the way. The G-Man, and his DOJ minions, strong-
armed all the major search engines for their search data and got
it, even from Google. Phones were tapped, records were seized,
and online gambling, except that which is preferred by The Man,
was banned. In China, The Man again forced Google to alter its
search results to match the imposed cultural hegemony.

8. The Proletariat

However, The Man hasn't always won this year. Though the
telecommunications industry (one of The Man's most powerful front
organizations) had Congress wrapped around its green finger,
there were enough grass roots to forestall any legislation without
meaningful Net Neutrality protections. With a massive Republican
defeat in Washington, Net Neutrality has a fighting chance.

When AOL tried to impose the equivalent of an email tax, the people
revolted and AOL was forced to reconsider.

When Britain proposed a blogger code of conduct, again the
proletariat told The Man where to shove it.

When TV wasn't as entertaining, when news wasn't as neutral or
biased as it needed to be, when radio was too censored, and movies
were far too polished, the people took the media into their own
hands, which makes The Man very, very nervous.

That's going to do it for me this year. You've been a great audience, hope to see you back in 2007!

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Tuesday, December 19, 2006

Marketing Power of Online Search Information

Cool, informative video on the web marketing power of online search information:

Friday, December 01, 2006

Adhering to Web Standards to Improve Business

Taking web standards into account when designing a website may
not be a primary concern for many site owners, but when it
comes to finding an extra edge to improve their business, they
are more than willing to do anything required to increase
revenues. Let's see how complying with Web standards can
help a business website.

What are the Standards?

On the Web, the main standards are the languages used when
creating websites. The most wide-spread ones are HTML, XHTML and
CSS. HTML or XHTML are used to create the backbone of websites -
the structure. (The difference between HTML and XHTML is that
XHTML was formed from XML and is forward compatible.) CSS, in
turn, is used to style, format and position the structure and
content.

What is Web Standards Compliance?

Put simply, web standards compliance is using web languages
correctly. This involves using HTML tags properly and the way
they were and are intended to be used. For instance, one of the
most common felonies against the web standards is using table
tags for layout, while the correct usage is to use them only for
tabular data (information to be put in tables).

Benefits of Standards Compliance

Creating quality, standards compliant code has a number of
benefits:

* website forward compatibility
* increased site download speed
* browser compatibility
* easier site maintenance
* broader target audience

How Can This Help Business?

Perhaps every entrepreneur is asking himself right now, "And
where is the money here?" Probably every benefit can either
increase revenues or save expenses. Let's look at them in
detail.

Site Forward Compatibility

Web standards, such as XHTML and CSS, are designed to work
forever. They will also be supported for an almost unlimited
period of time. Designing a site according to web standards will
ensure the website backbone will not need to be redone any time
soon, which reduces the amount of work on the site and the
expenses of the site owner.

Increased Download Speed

When using XHTML for content and structure and CSS for styling
and formating, page size is reduced when compared to a page,
designed with tables for layout. For instance, a site with a
relatively small number of images is 50% smaller than a
table-based website. Because users enjoy fast-loading websites
(they start leaving after eight (8) seconds beyond clicking on
a link), they will be more likely to become a clients of a web
standards compliant website.

Browser Compatibility

A web standards compliant site is displayed correctly (and looks
the same) in all standards compliant browsers. Adjusting the
site to suit a less helpful browser (Internet Explorer, for
instance) is much easier with CSS than with tables. This saves
enormous amounts of time for a web designer.

Easier Site Maintenance

When separating content and styling with XHTML and CSS, it is
much easier to edit any of those, because they are located in
different files. Should one need to adjust the look of the main
page heading (h1), he/she will just need to change a line or
two in a style sheet to change the appearance of all headings on
the website. Editing content is easier as well, because no
styling and formatting is in the way and it is easy to spot the
content in clean and semantically correct code markup.

Broader Target Audience

Furthermore, web standards are used not only on computers, but
also by PDAs (hand held devices, palm computers), phones and
other devices. A site, adhering to web standards, will be
displayed correctly either without editing or will require very
little work to be displayed correctly on a platform other
than a computer. Such easy availability will make the company
site easily accessible for a wider range of potential customers,
increasing the chances of business success as well.

So What To Do?

Naturally, there may be several choices for a business site
owner:

* do nothing and wait till something more noticeable becomes
obvious about the web standards.

* wait, research the topic, get more proof and then redesign
with web standards and visitors in mind.

* redesign the site right now, either with the help of an
in-house web designer or a professional, specialized
company.

Any of the choices above solely depend on the situation of the
business site. Most probably, making a site web standards
compliant will be most beneficial to starting or young websites,
which will reduce the amount of work needed in the future.
Mature websites can consider adjusting their websites to improve
the quality of their visitor experience. Those, whose sites are
barely important can live as they are, provided the site works.
Thus, it all depends on the site owner and the situation the
business is in.

================================================================
The article is contributed by Yuri Filimonov, a usability consultant for
MyNeatSite. MyNeatSite specializes in improving overall website usability
(http://www.myneatsite.com/services/redesign-web-site-design.php).
================================================================

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