Key Marketing Methods For 2008

Here's a good article outlining the differences between "Old World" marketing methods and the new. Here is an excerpt:

Isn't online marketing by definition, expensive? Not
necessarily. Online businesses are coming to the realization
that in an organic environment like the Internet, organic
marketing is required; paying for traditional or static
marketing only gets you so far before it becomes ineffective.
The consumer now controls your marketing.

This is an important read if you're looking at being more aggressive in your online marketing for the new year. What you're not going to like about it is the fact that the web site owner must participate to make this work. There is no "auto-magic" way for a webmaster to achieve results without your participation. The last sentence in the above paragraph is absolutely crucial to understand: "The consumer now controls your marketing."

Hmmm.

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Adding More Content To Your Site

Ok, so you know you need to add more content to your web site, because content is King on the web. But you still have questions and mainly concerns. You don't like to write, you can't think of anything you can write about even if you did.

Here's the simplest, and happily, most effective ways to get good fresh content on your website. Best of all, some of it requires very little work from you.

I've probably mentioned all these to you before in previous posts, but I like this article because it's a nice, concise list that explains what each method is and how it works. Take a look and seriously consider using some of these methods to increase your content.

8 Methods of Adding Content to Your Website

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Tips to Easily Choose Good Secure PINs and Passwords

This is a great article I read today that may help some of you with choosing good secure passwords that are (really!) easy to remember.

Back in June, a client of mine had the "dictionary" form of attack on his email password. The sp@mmer sent out 100,000 emails using the client's email address and mail server and got his site shut down by the hosting company until we could get it straightened out.

That prompted a newsletter from me with some suggestions for password security, and this article is another tool in the arsenal to keep the lazy scammers from taking advantage of us.

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