Web Site Marketing: Online Press Releases

Online press releases, like writing and submitting articles, generate great web site traffic. Why? For the same reasons articles generate traffic: they get distributed all over the net and they all have (or should have) a link back to your web site. When your press releases are read, you've confirmed yourself as an expert and a trusted source. People will follow the link to your web site to see what other gems of information you have that will be helpful to them.

Those links back to your web site is the gravy on your mashed potatos, and honestly, what good are mashed potatos without it? The search engines love to see backlinks to your site and rank you better for them. The one or two links you provide to the online press release distribution service is not the only one you'll possibly get either, every time your press release is used on any other web site, your link is there also and counts as an additional incoming link (backlink).

Your press release will be used on web sites that are relevant to yours. Why would a sausage web site use a press release about rafting? They wouldn't. So, a relevant site linking to yours is what you get - and more importantly, what you want most in life.

Before you go shooting off a press release, be sure to do your research on how to write an online press release. Then start submitting to the free distribution services first like prlog.org, and if your budget allows, submit to paid distributors.