The Lifetime Value of A Customer

This was an extremely interesting newsletter article, for me anyway. Maybe because most of my customers are "lifers", that is most stay with me once they sign on. I've only lost 3 customers in 6 years.

Web design is a little different from most businesses when it comes to determining lifetime value because even if I never sell another web site, the existing ones will need to be updated.

It makes me look at what I will do to gain a new customer. Sometimes I think it's just too much work, but I realize now that since they will most likely be with me as long as I'm doing this, it's really not.

I will put forth the extra effort required to get their business...and keep it!

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