Internet Marketing Articles

by Coleen Bennett

It's no secret that satisfied customers bring you more sales,while unhappy customers can prevent sales. People who feelstrongly about a service they received or a product they purchased are likely to tell others about their experience.

Before the internet, this effect was limited to word of mouth. A customer could tell his family, friends and co-workers about his great or terrible experience with your company. It took some effort on the customer's part to get the word out, though, and many of them wouldn't take the time. Very few of them took the time to write a letter to the business or even tell friends about it more than a few days after their interaction with a business. Only if they were extremely pleased or displeased would the word get out.

By Elyse Tager (c) 2010

Most business professionals are on LinkedIn at this point. LinkedIn tells us that:

- LinkedIn has over 70 million members in over 200 countries.

- A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.

- Executives from all Fortune 500 companies are LinkedIn members.

To me that states clearly that if you have almost ANY kind of business and are prospecting, LI will be a good resource for you. But just setting up a profile and dabbling once a week or so is not going to do much for your prospecting efforts. Below are a few tips that not many folks know about, but are powerful techniques for increasing your visibility and maximizing that "inbound marketing" that Social Media is known for.

About a week ago, Google announced that it had changed the name of the Google Local Business Center to Google Places. Along with that, however, they announced a good deal of new features that businesses should be aware of. If you are not, they include: service areas, advertising with tags, business photo shoots, customized QR codes, and more favorite places. You can read about them more here.

Written By: : Duncan Wierman

Twitter has certainly emerged as one of the most popular social networking/blogging platforms of the past few years. There are various reasons why Twitter has become so wildly popular. It is a simple concept where brief messages can be sent to loyal followers. This is why Twitter is so helpful to small businesses. It can aid in promoting a business in the most cost effective manner. Really, this is one of the very best systems for promoting updates, info, and deals to the followers of the Twitter account. The one problem here is that most entrepreneurs look towards quantity as opposed to quality in their followers. This can prove to be a huge mistake since you never want to sacrifice quality when looking to amass Twitter followers.